Smartphones as a service? Apple could be working on iPhone subscription program

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iPhone 13 Pro review in hand showing camera

Credit: Dhruv Bhutani / Android Authority
  • Apple is reportedly working on an iPhone subscription program.
  • The initiative has been likened to iCloud storage or Apple Music subscriptions.
  • This suggests that you don’t actually keep your iPhone after a certain period of time.

Cloud storage, music, and apps have all mostly migrated from the buy-once model to a subscription-based offering. However, it sounds like Apple could be the latest company to switch business models.

Bloomberg reports that Apple is working on a subscription service for the iPhone and other consumer hardware products, citing sources familiar with the topic. So what does this actually mean?

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