“The little black dress is the hardest thing to realize,” the late designer Hubert de Givenchy said in a 2010 interview, “because you must keep it simple.” With the emphasis on silhouette and fabric over color and adornment, it’s as much an exercise in what to leave out as it is in what to include. The best iterations are instant classics.
There’s something of that spirit—the pared-down essential, covetable in its simplicity—in the new limited-edition elixir from Dirty Lemon, the New York City–based wellness company. Produced in collaboration with Vogue and launching today, it’s not just about looks, a matte black bottle with a shiny V (a nod to the magazine’s glossy pages). It’s about what goes inside the bottle and what, for the sake of fine-tuned health, does not.
Spotlighting the brand’s namesake ingredient, the newfangled lemonade—developed under the guidance of in-house naturopath Laurie Brodsky, N.D.—comes spiked with functional ingredients to boost immunity. At the heart of the recipe is freshly pureed ginger, the anti-inflammatory root thought to stoke digestive fires and calm blood sugar spikes. Next comes acerola, a type of cherry that delivers a hit of vitamin C, the antioxidant shown to help encourage tissue regeneration from the inside out. Hibiscus, the tropical plant rich in polyphenols, is here to support liver function, metabolism, and perhaps even mood. To strike a balance of tart and sweet, there’s a blend of ocean minerals, Himalayan pink sea salt, and the tastebud-tricking monk fruit. The result: long on flavor, short on sugar.
With the seasonal shift upon us, that palate-pleasing zing is poised to be a springtime crowd-pleaser. What if Vogue’s 1944 proclamation about the little black dress holds true for this newcomer as well? “10 out of 10 women have one,” the magazine reported, “but 10 out of 10 want another.”
Dirty Lemon x Vogue tonics are available in packs of six for $55, with the option to add a yearlong Voguesubscription for $65, dirtylemon.com.