Here’s why we’re seeing all these self-repair phone services

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  • Google, Samsung, Apple, and Microsoft are seemingly embracing self-repair.
  • The announced initiatives are long on promises and short on details.
  • The motivations may be self-preservation more than altruism.

Multiple device manufacturers have recently announced self-repair services, but the reasons behind these initiatives may be more about self-preservation than customer service.

Google made headlines when it announced it was partnering with iFixit to make it easier for customers to repair their Pixel phones. The announcement follows similar ones from Samsung, Apple, and Microsoft. While some have applauded the announcements as a fundamental shift in how companies operate, the real reason may be more about heading off future legislation than about making meaningful changes, a view supported by the fact that none of the companies have revealed concrete plans.

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